The Wagfest Group, LLC was established in 2007, to provide educational, networking, and business opportunities for self-published authors, initially. Over the years, Wagfest met in various cities throughout the United States during which an allegiance was formed between diverse social media marketing and networking communities. The cities visited were: New Jersey (2007), Seattle and Cincinnati (2008), and Seattle and Atlanta (2009). The adoption of the philosophy, there is “no I in Wagfest; it is a team sport,” was formed, which allowed Wagfest to broadened its focus to include entertainers and entrepreneurs to collaborate collectively with a high level of commitment in harmony to and with like-minded, consumers, markets, and fans. In 2010, Wagfest in association with its newly formed, National Independent Artist Networking Alliance Foundation has selected the great city of Shreveport in Louisiana to launch its inaugural annual National Independent Artist Networking Alliance event; September 16-19, 2010.